The video is 4 minutes long, at which the narrative starts straight away with Lily Allen in a record shop called 'tough grade' which infact the real shop is called 'rough trade' this immediately shows that Lily's is living in a reality world, she also has her music playing in the background of the shop, promoting her music. At 42 seconds the music starts, and everything down the street Lily is walking down is colourful, the audience then realise that once Lily has walked past everything, they turn to black and white and no longer become part of her reality world.
Things in the street such as sweets turns into a cigarette. The idiology of this video is to prove a point that not everything is what people seem and that people have different perceptions of things.
The lyrics in this song connote things that happen in real life, and that things arent always what they seem.
Lily Allen was an alternative artist, but appealed to many teenage girls, especially with her fashion style, that consisted of dresses, chavvy jewellry and trainers.
The cinematography used in the video, represent Lily Allen as strong and independant, much like her music. Many tracking shots and medium close ups, as she looks into the camera, shows she own the video, the camera also focuses on Lily's earrings and trainers to signify that they are what make her an icon. There are also many shots of the objects Lily is basically talking about such as money, sweets and cigarettes. The video has a narrative, which means there is continuity edtiting used, you can also see the effect of the bright colours fading as soon as Lily walks past anything.
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